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http://news.adidas.com
Посмотреть на карте

Brand information

adidasGroupis one of the global leaders of sports goods industry and offers wide range of key brands’ products: adidas, Reebok, TaylorMade, RockportandReebok-CCMHockey. HeadquartersofthecompanyissituatedinHerzogenaurach (Germany). Staffmembersaremorethan 46 thousandallovertheworld, whereastotalvolumeofsalesin 2011 was 13,3 billion Euro.

For more than seventy yearsadidas products are the synonyms of quality. Inourmanufactureweuseonly best standards of quality, technologies and innovations. adidas has wide and unique variety of goods, starting from clothes and footwear for professional sportsmen till premium class goods. Thisallowsusmeetrequirementsofdifferentcustomers. 

Our technologies

Innovations are one of the values of our brand. adidas products comprise the most innovative technologies in sports kit design. For more information please follow the link  http://www.adidas.ru/technologies.html

Adidas goods are presented in the following sport types:

-          Football

-          Running

-          Fitness

-          Tourism

-          Swimming

-          Tennis

-          Basketball

-          Yoga

-          Skateboarding.

Adidas Brand-groups:

- Originals

- Perfomance

-adidas NEO Label

-Porshe Design Sport

-adidas by Stella McCartney

- Originals by Jeremy Scott

- Reebok

- Reebok classic

- Adidas kids

Originals

Iconicyouthbrandofcasualclothesandshoes, foralongtimeinseparablyassociatedwithdiverseculturaldirections, likemusic, danceandgraffiti. Themaindistinctivefeatureofthisbrandisbrightwell-knownlogoofthedirection – Shamrock, which appears on clothes, shoes and accessories. Originalscollection was derivedfromrichadidasheritageandiseverytimeinprogress, each season offering actual and fashionable collection.

adidasPerformance

Legendarybrandwhichproducesclothesandshoesfordoingsportusinghightechnologies.Thesecollectionshelpaccomplishmaximumresultsinanytypeofsportbothforbeginningandprofessionalathletes. Productionofthisdirectionisinspiredbytraditionsestablishedbyourfounder AdiDassler. SportPerformanceisstilloneofthemaindirectionsofadidas Group and offers products for all types of sport.

Assortment

Porshe Design Sport

ThisdirectionofadidasisaresultofjointworkwithPorsche Design Group designstudio, whichisspecializedondesignofelitehightechproductsformen, likesunglasses, smoking pipes, watches and cars, of course. Design of shoes, clothes and kits for golf, tennis, running and car driving are the results of sportdevelopmentsof Porsche Design in the frame of joint project with adidas Originals. PorscheDesigntraining shoes are designed in Porsche studio, whereas shoes are manufactured by adidas specialists.

NEO           

This is a new brand of adidas company dedicated for stylish youth which has an active lifestyle. Collections of casual clothes and shoes reflecting the latest trends at affordable prices.

adidasbyStellaMcCartney

Collaborationwithwell-knownBritishdesigner Stella McCartney hassuccessfullybeendevelopingfor more than 7 years. The first conjoint spring-summer collection was presented in February 2005. Innovative sporty line consists of clothes, shoes and accessories for playing tennis, active leisure, running, yoga, sport activities in gym, swimming and bicycle sports – for spring-summer season and winter sport types – for autumn-winter season. adidas by Stella McCartney line is a part of adidas Sport Performance branch.

adidasOriginalsbyJeremyScott

Collaborationoficonicstreetbrandadidas Originals with famousdesignerJeremyScottdiffersbyitsfreshandnaughty vision to clothes and shoes, ironic approach to mix haute couture and classic sport design. Duetoinsolentmixofdifferentstyles (popcultureandunderground, punkandhip-hop) JeremyScotttransformedadidassneakers into really iconic ones. ThemainsourceofinspirationforfashionextremeJeremyScottwaspop-cultureofseveraldecades and its elements are successfully complied with creative looks of casual and sport clothes. Hiscollectionsare alwaysbrightandprovocative.    

adidaskids

adidasKidsshopspresentsportsclothesandshoesforchildrenbeginningfromtheirbirth till 14 years, dedicated fordoingsport, activeleisure, walkingonthestreetandentertainment. Adidas Kids collection is made from absolutely safe and comfortable fabrics, as child’s skin differs by its oversensitivity. Youcanfindhere “superbreathing” and “smart” patterns of adidas Performance line and stylish hard wearing adidas Originals clothes; children shoes for football, basketball and tennis and also a collection of clothes with Disney cartoon heroes for the smallest sportsmen. 

adidascreationsforchildrenandteenagers comply with children fashion global standards of quality and style. The majority of the clothes are 100% made from cotton which allows make clothes comfortable, conform hygienical requirements, sustain colour and do not run up. Thecoloursofthecollectionareselected taking into account gender of a child. Inthelineforgirlspinkcolourprevails, whereasforboys–blue and dark blue shades.

adidasshoesforkidsspecially needtobenoted. Asyouknowchild’sfoot is sensitive to changes, therefore shoes for them should be made in strict compliance with standards, which is fully realized in adidas children goods.

Pleasevisitournewsportal

http://news.adidas.com

our group invkontakte:

vkontakte.ru/adidas

ourofficial Facebook home page:

facebook.com/adidas

and Twitter:

twitter.com/adidasRU

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