Brand information

In August 2002 “Zhuzha Children’s Paradise” was founded. It was the first specialized shop for mothers and children aged from their birth till 12 years.

Idea to open such shop was caused by wish to establish the best shop where parents could find everything which was necessary for mother and her child, his brothers and sisters; to be informed about latest offers in this area, advantages of goods – all these have one aim – to make it easy and to help in bringing up children.

Nowadays retail chain is presented by 6 shops in Almaty, 3 shops in Astana, 1 shop in Aktobe and Karaganda, 10 shops from them are working as brand shops of British retail chain of children’s goods and toys under “Mothercare and ELC” label. By autumn 2013 launch of one more shop in Mega 2 shopping and entertainment centre is planned.

Our business partners are leading products’ manufacturers and suppliers from 15 countries whose reputation was internationally accredited and allows ensure safety of the products offered to our customers.

There are 150 professional staff working in the company. Almost all of them are parents. Consulting shop-assistants complete special trainings and yearly grading and always are ready to provide you with necessary information about any product and its assignment.

In our shops you will always be warmly welcomed and that is the reason why our shops gained favour with customers.

We never at stop and constantly progress service quality.

When we see happy eyes of our children and gratitude of parents we understand that our work is useful.   

Mothercare is a symbol of safety and high quality for millions of mothers and children all over the world.

Brand information                               

Within more than 40 years Mothercare is a symbol of safety and high quality for millions of people all over the world, therefore we do take care of our customers. It is indicated in the name of our shops – Mothercare.

Mothercare company was founded in 1961 and was first company in Great Britain specialized on full range of products for future and young mothers and children. Currently there are more than 300 shops in Mothercare retail chain in Great Britain and almost 200 shops in 35 countries of the world. The history of the label development in Kazakhstan started in 2007 from the first shop launch in Almaty. Contemporarily there are 5 shops in Almaty, also in Astana, Aktobe and Karaganda. Nowadays Mothercare is unique retail chain for mothers and children in Kazakhstan, which was accredited by experts in this sphere of market. Available prices for Mothercare products make this trade mark more attractive.