MAX & Co. is part of the holding company Max Mara Fashion Group, one of the leading Italian manufacturers of fashionable women's clothing. The idea to create a second brand appeared in the Max Mara Group in the early 1950s.
Brand is a brand new, designed for a different audience, but hasunique charmlike Max Mara. The first new store at the time of the brand MAX & Co. was opened in Italy in 1986, and the success was immediate. Today, MAX & Co. is a huge and successful network of 422 stores represented in 38 countries. All stores of MAX & Co are located in the central and the most beautiful streets of the city.
Collections of clothing by MAX & Co. are sold only in retail stores of the brand. The concept involves creating a solid brand image of modern young women - from outerwear to accessories. Collection ofthe MAX & Co. is a little glamorous and luxurious style; the perfect combination of Italian quality, new creative ideas and modern technology in tailor's art.
Collection by MAX & Co. are made in factories of Max Mara Group, the features of the brand can be considered as a modern view of fashion design, following the new fashion directions. The creative team of 25 designers working in4 continents, allow the Company not only to keep abreast of new products, but also use the new technologies, materials, fabrics and detailsin the production. Through creative approach all new ideas are transformed into a collection created especially for the one who wears them, could easily change the different styles and moods. Fashion from MAX & Co. is regarded as a laboratory which allows you to experiment and freely express your own unique style. The dynamic and elaborate collection causes a willingness to experiment and seek new ways.