Brand Information

Bogner is the luxury brand goods for sports and recreation. With the clothes of Bognerone can enjoy not only fresh air and active vital functions, but also the appearance. They say, "Sport is a life".Therefore one should act respectively. Bogner brand is named after its founder, Willy Bogner, multiple champion of Germany in skiing. In 1932, he began to import goods for sport, and in 1936 allthe skiers of Germany's Olympic teamwere dressed in clothes of Bogner. The designer was Maria Lux, who later became the wife of Willie and his constant companion. Despite the fact that in 1939 the new collections of clothes were added in Bogner, the war has brought a number of the amendments, and in the early postwar years the number of factory workers was only 25 people. The first show of Bognercollections took place in 1948, and the role of the model was the wife of Will. The clothing brand was accepted with enthusiasm, particularly attracted the attention with unusual for that time sports stretch pants of all the colors for skiing. Since then, the attitude to the sports fashion has been changedsignificantly; it has now become important to feel not only comfort, but also the enthusiastic glances. AndBogner became one of the first leaders of the sports apparel of category "luxury".